Getting listed: how to generate more traffic and mentions

.

Directory submission is a tactic that has evolved dramatically since it first became known. Firstly, it is no longer referred to as a directory submission, simply because the term has received some negativity over the years.

Secondly, the goals have changed: we no longer focus on link acquisition. When you come to think of it, the whole link-building strategy has undergone the same evolution: it has become more integrated, meaning that we now pursue non-link-building tactics while still hoping to get some links anyway.

Some of the non-link-building benefits of getting listed that may still result in links include:

  • Proactive reputation management (i.e. making sure your business name is mentioned a lot across the web)
  • Discoverability (i.e. making sure your business is there when people use the directory search to find what they need). This comes with traffic and leads, which is always nice.
Getting listed: the opportunities

If you think directories are dead, think again: there are plenty of new and old directories out there that can send you traffic and leads. Here are just a few categories to look into.

SaaS and B2B directories

  • KillerStartups.com
  • ProductHunt.com
  • G2crowd.com
  • FinancesOnline.com
Business directories

These come in several types and forms. Some are more traditional (free but with the option of charging you once for premium review):

  • MagicYellow.com
  • BOTW.org
  • Jasmine Directory.com
  • AvivaDirectory.com
  • AliveDirectory.com

While others charge you a monthly/yearly fee:

  • Business.com ($299 annual fee)
  • Tuugo.us ($9.99 per month for premium listing)
  • Yalwa.com ($4.95 a month for premium listing)
Local directories

These deserve a separate article (which you can find here). Apart from the ability to send local traffic (from people trying to discover a local service), they are also quite useful for so-called local citation building – in other words, they help search engines associate you with important locations.

  • Yellow Pages
  • Dirjournal Local
  • BizJournals
  • Yellowbook
Share this article
  • Facebook0
  • Linkedin0
  • Google+0
  • Twitter
0
Related articles
Three ways to maximize the SEO impact of user-generated content
How to blend SEO and creativity for content marketing success
SEO 101: 11 tips you need to know when you optimize your site
How to invest in your SEO for the highest ROI
Getting listed: the smart way

There are many more useful directories out there that can still drive sales, but choose wisely; in many cases, it’s an investment of some sort. In addition, it’s paramount to stay away from penalized directories. Here are a few tools I use to evaluate whether any directory or platform is worth the investment:

Find whether the platform ranks in Google

Does Google think a directory is good enough to rank it high in search results? Search positions are the most reliable sign of a site’s health.

There are not many sites that will let you see the stats for free, and Serpstat is one of the most affordable.

Simply run the domain in Serpstat to quickly see where it ranks and how its rankings are distributed among different search engines. There are also tools to analyze whether the domain is ever featured in Google, which is an important signal of health too. Here is the list of tools you can use.

Find whether the platform has any traffic

Since creating an alternative traffic source is one of the main goals here, this is vital. There aren’t many reliable ways to evaluate a website’s traffic unless you own it, but these are decent:

  • Alexa.com: its major data source is their own toolbar, which may mean it’s somewhat limited. Yet, it is the oldest player in the field, and therefore quite trustworthy
  • SimilarWeb.com: read more about their data sources here: “global ISP data, and thousands of add-ons, extensions, apps and plugins, plus a team of web crawlers that scan thousands of websites”.

Check whether your subcategory is linked to from elsewhere

I wouldn’t be an SEO if I paid no attention to backlinks, but in my defense, links are not just a sign of SEO ‘authority’ – they signal quality too; if someone links to it, it must be a good page.

I use Ahrefs bulk backlink analysis feature to quickly run a lot of pages and section to choose the best ones.

[NB: I only mention directories that have proven worth the investment based on their rankings and traffic.]

Have you listed your website in some directories and seen some solid traffic and leads? Share your tips and resources in the comments.

 

Ann Smarty is Brand and Community manager at InternetMarketingNinjas.com and a contributor to Search Engine Watch.

Want to stay on top of the latest search trends?Get top insights and news from our search experts.
Subscribe
Related reading
Adapting to Google’s latest speed update

The majority of the UK"s top retailers mobile speed is currently rated as poor with the mobile site"s visibility declining. We"ve outlined some tips that will help business to become Google-proof

SEO 03 Aug 18 | Gavin Lowther
Ways to improve your link building

With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility. With so many different approaches, we take a look at the best ones to improve your site.

SEO 01 Aug 18 | Bethanie Dennis
How Alexa and Siri are changing SEO: AI and voice search

Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs

SEO 30 Jul 18 | Tom Desmond
Checklist for performing a basic SEO audit

A site’s security is a compulsive factor that determines the ranking of your website. We look at the basic SEO audit checklist and more.

SEO 27 Jul 18 | Pawan Sahu

Nguồn: searchenginewatch.com